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Book Giveaway: “Horrockses Fashions: Off-the-Peg Style in the ’40s and ’50s”

Nov 23, 2010
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Horrockses Fashions
You could win this fabulous book!

The advent of ready-to-wear in Britain.
Horrockses Fashion: Off-the-Peg Styles in the ’40s and ’50s
details the extraordinary history of a famed women’s ready-to-wear label that made its name in postwar Britain by providng up-to-the-minute dresses at a reasonable price. For a nation famous for its tailors, Horrockses Fashions emerged as one of the first producers of ready-to-wear apparel to be embraced by women accustomed to boutique fashions. Although they were produced in large quanitites, Horrockses Fashions maintained an air of exclusivity, emphasizing quality fabrics, custom-designed patterns and couture styling.

Horrockses Fashion is filled with history.
The book is filled with beautiful photos, as well as a wealth of archival information regarding this vintage design style, including period magazine spreads, interviews with former employees and consumers, design images that explore the growth in popularity, and information that investigates why Horrockses made a lasting impression on the fashion industry. This is the kind of book you can get lost in for hours.

You could be a winner!
Simply leave a comment on this post before the deadline—11:59 pm, Sunday, November 28—and you could be one of the TWO randomly-selected winners. The winners will be announced on Tuesday, November 30.

Good luck!

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  1. cheeny July 20th

    how do i excess a pattern i want to check to see if i want it or not? it was a scarf that was sleeveless, very pretty but i would like to read the pattern to see if i am capable of making it, as i am just learning to sew. i too would love to win the book i love vintage clothing. i am always on the lookout for clothes in the 1920 to 1960's era. I especially love the hats and gloves that women and men wore through that period.

  2. mtrose59047 December 2nd

    A wonderful book to go with my book on 1940s & 1950s handbags. I'd love to win

  3. thread91362 December 1st

    Do you know what I find as equally exciting as the chance to win this new book? The fact that it exists is another indication of how important the fashions of the 40s and 50s are today. I was born in 1947 and the fashions of the 40s and 50s are still my favorite. They remind me of my mother, my older sisters and their friends. I think that there seemed to be more love of detail for what women were wearing at that time. Growing up, my mother made the majority of my clothes. All of my school clothes were full skirts, button blouses and shirtwaist dresses. I can vividly remember the very first time I wore a "tight" skirt to school. Grammar school, 5th grade. I was the talk of the class because I looked so grown up. My Mom added a flap at the waist and I wore a pin on the flap. It was my Mother's....a purple parrot. I sure wish I still had that pin.

    I have read almost every entry into this contest and I am happy that there are so many people who love the fashions of the 40s and 50s as much as I do. I really, really want to win a copy, but I am sure that who ever wins this book will enjoy it as much as I would.

    If the winner is chosen by random chance, you are lucky. But, if you are choosing the winner by the degree of their love of fashion...you have got a tough job, because I can tell that we all love and appreciate this era equally.

    Thank you for the opportunity.
    Phyllis, Thousand Oaks, CA

  4. Sewshable1 November 30th

    Love vintage style!

  5. FlannelCatCreations November 29th

    The 1940's style is my favorite and I would love to win this! I can imagine an afternoon curled up with a cup of tea dreaming over the pictures and imagining what I will make.

  6. fibreartist100 November 29th

    This sounds like a great commentary on fashion history; one that would be a great addition to my collection of books on fashion history. I have never made a commercial pattern without adding or changeing something on it since I was 12 years old. I am now retired......so I've had much fun with fashion during the last five decades.

  7. dbltrouble November 28th

    Absolutely LOVE the style of the 40s and 50s. Often require REAL sewing skills though. Used to hang out in consignment shops for the estate sale clothes for the designs.

  8. User avater dstme November 28th

    History provided in this book reads as very fascinating and very interested to one who lived in the 40's & 50's and had little knowledge of this brand and its creative designs.

  9. GRPisut November 28th

    Funny how something that has such significance can have so little known about its history. Looking forward to delving into this book!

  10. User avater sewjazzy November 28th

    So inspiring. I WILL have this book someday!

  11. ajohn075 November 28th

    This sounds like a wonderful book that I'd love to add to my sewing and craft library.

  12. sewing_teacher November 28th

    What a GREAT RESOURCE FOR TEACHING TODAY'S YOUTH ABOUT WHAT THEY THINK IS THE WAY WE HAVE ALWAYS HAD CLOTHING AVAILABLE TO US.

  13. User avater charbroiled November 28th

    Who woudn't love to have this book!? I think it is a wonderful thing Threads is doing - giving us a chance to win items that further our knowledge of the fashion and sewing industries.
    P.S. Happy 60th Birthday to my Hubby!!

  14. ssanders4849 November 28th

    Sounds like a wonderful book. I would love to add this book to my sewing book collection.

  15. sewforties November 28th


    What a wonderful resource! I grew up seeing my mother wear the styles of the forties and fifties, and now I love to sew and collect vintage from these eras. Would love to have this book!

  16. User avater auspi November 28th

    Yes, I could get lost in this book, especially with some of my favorite English Breakfast tea to go along with it.

  17. Telmores November 28th

    I love vintage fashion and I love sewing books. What a great combination. I hope that I win this book....

  18. User avater Hollywood_Goddess November 28th

    Whether or not I'm lucky enough to win, this is definitely going on the wish list for my sewing library. What a gem! You can never have enough fashion design inspiration from the 40's and 50's (or the 30's either, for that matter).

  19. User avater needles&pins November 28th

    Am always looking to incorporate vintage elements into my wardrobe and the 40's & 50's provide a wealth of style.

  20. zybet November 28th

    Hi everyone ! I think so...., I'am a definitely the one who deserves this book! Thanks for great opportunity and good lack to everybody.

  21. sewbuttons November 28th

    This looks like an interesting book! I love looking at fashion from different time periods, it stimulates my creativity. I am not familiar with the ready wear industry in Great Britain and would love to learn more. I would love this book!!

  22. blackthistle November 28th

    the archival knowledge in this book makes it a treasure.I had a copy and lost it a long time ago in a fire. Working with vintage and reproducing vintage, this book is a must for your library. It is a trip down memory lane for anyone my age who's mother's wore it, and a host of knowledge for anyone interested in textiles and fashion from that era.

  23. User avater grannysgirl November 28th

    I love the 40's and 50's! It would be a great addition!!

  24. User avater Needlefoot November 28th

    I love the 40's and 50's this would be a great book to have!

  25. BettySewsAlot November 27th

    I would love to win this book, it would be an honor! I teach sewing to Adults and Kids so my students would find this book interesting as well.

  26. maggiebell November 27th

    This sounds like an intriguing book, a necessary piece of history to modern day fashion. The logic in the ready to wear never has been questioned, but now begs to know. What a jewel of fashion this book must be. I would love to read it!

  27. ricster November 27th

    I would love to win this book, I have been teaching textiles and clothing construction at CCAD in Columbus Ohio and this would be a great compliment to my book collection for students.

    Ric Hurley

  28. User avater balesbydesign November 27th

    Love the retro styling of the 50's!

  29. klhegge November 27th

    This would be a wonderful resource and inspiration for my daughter- Her GrandMum wore these clothes and now inspired by 40's and 50's fashion this would be a excellent resource and gift.

  30. rusmilen November 27th

    This is my first visit to this site - WOW! I will be a lifetime online user now :) I came on to get a gift subscription for my friend who is an avid quilter. She has Parkinson's and just had her quilt blocks displayed in Sweden. Gotta love it! Thanks for offering such a wonderful book -
    rusmilen - Are you smilen'?

  31. timetoslowdown November 27th

    This book brings backs memories of my mother. What a great book to have!

  32. bettystitch November 27th

    These are the kind of clothes my Mother wore when I was a child. I guess that dates me. I love the look.

  33. User avater SANDRAK96 November 27th

    I would love to win this book and expand my knowledge on fashion and history. Thanks for the opportunity!

  34. BethSunnyGal November 27th

    This book looks fascinating, I would love to receive it.

  35. samsstuff November 27th

    I love vintage & fashion. It would be great to have such an interesting resource!

  36. Kayren November 27th

    I love books that document how fashion changes the world!

  37. User avater margaretinma November 27th

    what an interesting book.

  38. just jane November 27th

    The garments of that era had wonderful design & fitting
    lines. An exciting book that would inspire any sewer.

  39. Pamo November 27th

    I would love to have this book to join my collection of Sewing books.
    It interesting how history repeat it self, and would love to read about the 40's 50's line in fashion.

  40. User avater gdressmaker November 27th

    Hi, whoever wins this book will treasure for ever, hopefully will show and share it with other sewers in her network(family members,friends or students,etc.etc)
    Good luck to everybody that left a comment!!!! Happy Sewing!!!

  41. User avater MM_Cromarty November 27th

    I love the books on historical fashion, especially those that feature the Victoria and Albert Museum's world-famous collections. But this book looks like something more than just beautiful pictures--it is styles my mother wore. I'm looking forward to getting it from the library (unless I'm one of the lucky two!).

  42. fancythisword November 26th

    What a fantastic book this would be to have. I have so many friends that agree with me that most of the ready wear clothing available these days is so lacking in personality, grace and style! Even if I don't win this book...I will look for it to add to my collection.
    Thank you for the opportunity.
    Debra

  43. User avater mlssfshn November 26th

    It's amazing how history shapes fashion and I'd love learning more about Horrockses Fashions from this book.

  44. bachdot November 26th

    Thank you for making this book available to 2 lucky winners. I would love to receive this book since I have always been interested in fashions of the '40s and am trying to bring back (through my own sewing) the idea of having clothes that are tailored to fit the body and flatter the wearer. Unfortunately, that kind of attention to details is missing from most of today's clothing.
    Thank you,
    Laura

  45. MrsGUK November 26th

    I would love this book because I saw a wonderful exhibition in August 2010 at the London Fashion & Textile Museum entitled "Horrockses Fashions: Off the Peg Style in the '40s and '50s". It featured lots of beautiful Horrockses dresses.

  46. ColleenMurphy November 26th

    I would so love to win this book. I love fashion history.

  47. Shadegardener November 26th

    Thanks for the opportunity to win this book. I can't wait to sit down and browse through it. My Mom, an exquisite seamstress, sewed for me through the 40's and 50's, including dance recital costumes for my whole dancing school.
    She taught me to sew in the late 50's, and I sewed for my 3 daughters and grandchildren, and now have taught my granddaughter to sew. I'm sure I'll recognize my Mom's outfits in the book!

  48. Trumbelina November 26th

    This looks like a very interesting book to add to my small but growing sewing library.

  49. User avater Moon_Woman November 26th

    I was born in the 50's and love that era of clothing - I would love to win this book to add to my collection of sewing informative books.

  50. User avater CKSewist November 26th

    Another book to add to my history of fashion collection--glad to learn of it!

  51. reginaanne November 26th

    I love the fact that beautiful fabric can elevate a very
    simple garment to something spectacular. With careful attention to couture details it becomes a masterpiece.

    It would be a real treat to immerse myself in the styles
    of the '40s and '50s. Their inspiration, in combination with the right fabric and finishing, will keep me sewing
    for years to come.

  52. Cityoflostsouls November 26th

    This book sounds fascinating. I love the mix in Threads-both advanced and not advanced. My favorite thing I have is a 60"s pattern magazine featuring Jackie Kennedy.

  53. aljmcc November 26th

    This would be a great book to own! Thank you for the opportunity to win it!

  54. pegger1 November 26th

    This would be a great book to have, It seems to be filled with inspiration and I would love to own it!

  55. User avater Homey47 November 26th

    This looks like a great book that I will love to win, thank you for all your hard work and for sharing with all of us.

  56. User avater cindylg November 26th

    I would love a chance to see this book, I know that my daughter, who shares my love of sewing would enjoy it too

  57. WandaJ November 26th

    when it comes to fashion, design, construction, etc., I've found that I can always learn something new.

  58. PSoc November 25th

    The words 'beautifully illustrated' caught my attention. Would love to have a peek inside.

  59. User avater AuntieQuiltie November 25th

    That looks like such fun! Thank you for the opportunity to win a copy...

  60. User avater meemer November 25th

    I have always been interested in period costume. I even designed my own 20's dress for a themed party when I could not fined a pattern. It would be interesting to compare what style elements shown in the book have recurred in different eras.

  61. deemail November 25th

    This sounds like a wonderful book! I love the history of sewing, quilting and weaving...their background is, in so many ways, a history of women. I love the books with letters from our foremothers describing their latest needle projects to their families, back east, and more likely than not, asking for pins or needles to be slipped into their answering letters. I am sure the history provided in this book will yield some of the same interesting little 'nuggets.'

    I was born in 1945, so many of these styles will be what I grew up with. I have been making my own clothing, (a result of a 5'10" frame at the age of 12), since the summer between 7th and 8th grades, so I'm sure these backward glances might look a bit familiar. The difficulty in finding clothing to fit and the solution I used to help myself, is one of the reasons I fell in love with Threads Magazine 26 years ago...I have recently purchased the DVD collection and am still oohing and aahing at each new thing I think to look up. Perhaps I can find some of those styles to reproduce now (with appropriate fitting changes) that were popular before I learned to sew.

    Thank you so much for supplying us with the latest information regarding new publications. Winning a copy of this would be great, but even being aware of it so I can place on my Wish List would be nice. Thanks, again, deemail, Eagar, AZ

  62. User avater pierrotdreams November 25th

    History & Fashion....two of my favorite subjects......

    Thanks for offering this giveaway.....

  63. funkified November 25th

    i started loving the fashions of the 40;s to 50;s the day i stumbled on a book called fashion vintage or vintage of fashion(not very sure of the title) in one of the local library on holloway road in uk and trust me i headed straight to the fashion corner(an habit i developed over the years)since then, i make it a point of duty to ,if not read ;atleast i will glance through anything or everything that tells about the era of fashions as it help to gives clear definition and better understanding into the world of fashion and see how the fore fashion designer has fair during their time.

  64. wen1 November 25th

    Sounds like a fabulous book. I remember my mother wearing incredible vintage style clothing and evening wear when we lived in the UK. I'm really into sewing and teaching couture and vintage styles and all the techniques used in the day.

  65. CajunQuilter November 25th

    I love books and this one would definitely inspire me. I never win anything. Please pick me this time! And Happy Thanksgiving to all who read this.

  66. User avater ObjetsTrouves November 25th

    Pick Me, Pick Me! Would love to have this book, I remember my Scots friend Els wearing these dresses when I was a kid.

  67. User avater MerryGoose November 25th

    Happy Thanksgiving...I am thankful for threads magazine

  68. Laureonthreads November 25th

    I would love to learn, along with my daughter, the construction of durable, timeless, classical pieces, such as those worn in the day of my own mother.

    It would be absolutely fabulous to win.

    Thanks.
    L.

  69. User avater cree99 November 25th

    I gave birth to baby boy in London in 1954 and am now realizing that I had started sewing in the 1940s on a foot treadle Singer that my mother owned - she cried when my father gave her a more modern machine as she thought it was a toy not a real sewing machine. Comment on size and not the machine which is still in service now and I regret letting my cousin have it as I certainly could use it now. I do not remake clothes and I still have material from the 1950s - anyone remember nehru jackets??? I doubt that I will win but it is certainly worth trying.

  70. isewtoo November 25th

    I love the fashions from the 40s and 50s. This is a book I would love to own.

  71. isewtoo November 25th

    I love the fashions from the 40s and 50s. This is a book I would love to own.

  72. User avater Scrapless November 25th

    My favorite women's fashions are from the 30's, 40's and 50's. The feminine sillhouettes and detailed lines are just beautiful. I will need to be careful not to drool on the pages of this book!

  73. User avater 416 November 25th

    Thank you for the reviewa on HARROCKSES FASHIONS OF THE '40S AND '50S. I am currently designing vintage clothes for my daughter's fashion dolls in her private collection. I am also writing a Memoir. Winning HARROCKSES FASHION book would give me great inspiration to use for both projects since I am a senior(80) and remember those beautiful, flirty fashions of that era.

  74. User avater sensible_seamstress November 25th

    Thank You! I love the fashion of the 40s and 50s. I would love to have a book that I could learn more about constructing this clothing. Coincidently, my 4 yr old granddaughter loves the clothes of that era also. I wonder what we could come up with, together?

  75. Kizumma November 25th

    Perfect for historic references for my Gr. 11 and 12 Fashion classes! We are always in need of quality resources especially in light of the lack of funds for school purchases. My students would love it!

  76. LillioftheWest November 25th

    Portrait collars, nipped in waists, full skirts, I love these features and have pored over vintage patterns for years looking for elements to incorporate in my own designs. I have always had the figure to wear them and now that I have reached my more mature years I find they help me maintain a graceful femininity that inspires my husband and makes me feel like a true rebel when all I see around me are tights and tattoos!

  77. User avater spinfudgie November 25th

    I recently renewed my subscription instead of buying it at the sewing store, that way I don't have to worry about missing an issue and also save money! I have learned so much from your magazine and look forward to learning even more. I would love to win this book. I am trying to learn how to design my own clothes and winning this book would give me not only design ideas but a teaching tool as well.

  78. User avater marec November 25th

    What a wonderful giveaway! I love taking time in the afternoon to sit down with a book such as this, and dream. Keeping my fingers crossed on this:-)

  79. msfroggy November 25th

    My daughter loves to design her own patterns with the 40's and 50's influence. She'd make great use of this and It'd make a fantastic addition to her library. I'd love the opportunity to give her something she may not know about yet! Thanks for the opportunity.

  80. User avater carynification November 25th

    Wow, this would be a wonderful book to have.

  81. niener November 25th

    As a former Fashion educator, this book would make a welcome addition to my fashion library! Thank you for this opportunity to enter the give-away.

  82. niener November 25th

    As a former educator of Fashion Merchandising, this would be such a welcome addition to my fashion library! Thank you for offering this opportunity to enter the give-away.

  83. vkm1 November 25th

    I love vintage styles!

  84. Disjacs November 25th

    I am new to sewing and threads magazine is an invaluable resourse and reference. I actually not to long ago put this very book on my Amazon wishlist for my upcoming birthday/christmas. Wining this book would definitly be the icing on my cupcake! Keep up the good work and Thank you. D

  85. User avater celticangel November 25th

    I would love to win this book because I was born in the middle fifties. I love the fashions of the forties and fifties, they were so feminine. I am kind of aging myself oh well. This would be so wonderful to win!

  86. Leonor November 25th

    I don't remember winning anything before, but i have a good feeling this time.

  87. gretchengh November 25th

    What an inspiration!
    I would love to have this book....

  88. cornelia1 November 25th

    hi i am from the Netherlands and i would be very pleased with one of these presents, so Santa....... Here i am!

  89. annuirmeli November 25th

    This is on my wishlist. Dear Santa bring it to me!

  90. puntopunti November 25th

    I am the 270 one to post a comment. WoW! I wish good luck at every one but I will like to win that book. That will help me to create more wonderful cloth for all my friends.

  91. User avater Munchie66 November 25th

    As a fashion design student, I would love to win this book to share with my classmates.

  92. flossie November 25th

    Having just made some 50's style bridesmaid dresses I have become very interested in researching this period to use vintage design elements in modern garments

  93. User avater issi November 25th

    What wonderful inspiration. I am just returning to personal sewing. I'll soon be renewing my subscription. Living in a small rural community it is difficult to find clothing styles I like in natural fabrics. Polyester and below 40 degree temps do not agree with each other. The book is on my wish list. If Santa can't bring it I'll buy it in January.

  94. grammies5 November 24th

    I would love to use a book like this as a reference and for inspiration. I'm constantly designing and I'd enjoy having a look at other designers' work, especially from this era.

  95. gailete November 24th

    I would love to win this book! During the last few months I have been learning so much about what post war Britain was going through with rationing still lasting into the 50's. To see what fashions where happening during rationing, etc. would be fascinating along with my love of sewing and study of sewing patterns of that era.

  96. Patandcat November 24th

    The 1940sand 50a were the greatest fashion era.
    Elegant yet affordable for every-girl next door.
    What can be said of something so unique?
    Truly a time gone by compared to today's models flaunting underwear
    And wearing wings. Sad.

  97. kathis November 24th

    I would love to have the Horrockses Fashion book! I was born in 1942 and my earliest memories include being taken out to lunch downtown in San Francisco by my mom and her girlfriend. I tried hard to be terribly good and polite and not to swing my four year old feet under the table. I still remember what my mother wore- a cherry red linen suit that had buttons shaped like fruit. Her friend had a little fur piece which was a glass eyed fox which bit it's tail which I found fascinating. I'd love to be reminded of those fashions which seemed so glamorous long ago.

  98. kathis November 24th

    I would love to have the Horrockses Fashion book! I was born in 1942 and my earliest memories include being taken out to lunch downtown in San Francisco by my mom and her girlfriend. I tried hard to be terribly good and polite and not to swing my four year old feet under the table. I still remember what my mother wore- a cherry red linen suit that had buttons shaped like fruit. Her friend had a little fur piece which was a glass eyed fox which bit it's tail which I found fascinating. I'd love to be reminded of those fashions which seemed so glamorous long ago.

  99. User avater Hilily November 24th

    I'd love to have this book.
    These are the fashions I played 'dress up" in when I was a child. I tell myself that my Mom never knew.
    It would be fun to see all those lovely dresses all over again.

  100. Ptezra November 24th

    I am very much interested in the fashions of the 40's and 50's.

  101. User avater kasprzn November 24th

    After many years, I've come to realize that 40s and 50s era is my style. It suits my hourglass figure, and enhances my sense of femininity with this elegant silhouette.

  102. User avater idosew November 24th

    I totally love early forties fashion!

  103. tissy November 24th

    This would be the perfect book to inspire my grandaughters! They are interested in learning to sew, but haven't caught on that they can take todays fabrics and yesterdays designs and make their own one of a kind, personal statement! Seeing yesterdays designs will help me combat the "deconstructed" trend in some of todays sewing. I want them to learn to make casual clothes that will display their skills and taste 20 years from now. This would be the perfect book to start building those skills!

  104. User avater dmjb November 24th

    What a wonderful addition to anyone's book collection.

  105. LeilasMimi November 24th

    I am very familiar with the US styles of the 50's & 60's and minis, etc. of the 70's. But the styles of England in the same time period display other attributes that can be traced to influences from the other side of the Atlantic. I find this fascinating and am glad to learn about these differences.

  106. seabeegirl November 24th

    This is on my wishlist - wouldn't this be fun for doll dressing

  107. User avater 1sewpro November 24th

    You guys NEVER end in bringing us WONDERFUL tips and information for our sewing pleasure and advancement.
    THANKS!!!!

  108. nankeen November 24th

    Ah...the days when everyone was really DRESSED. Can't wait to get a look at it.

  109. 2sonuamom November 24th

    I love vintage evening wear!

  110. User avater auschick November 24th

    sounds like a fun addition to my coffee table :)

  111. User avater tripleransom November 24th

    My mother was a real fashion plate in the '40's and '50's. I love the clothing of this era. I even made over some of her clothes to fit myself and got compliments on them all the time!

  112. gbarnum November 24th

    I would love to win this..any books in this time period is eye candy, looking at seams and fabrics and shapes. Keeping my fingers crossed!

    Gloria :-)

  113. Watersprite November 24th

    I have heard from several "vintage" British women that during the war, reversible fashion was all the rage because of rationing. Dresses would be sold with various reversible options and some items of clothing could be turned inside out! I would like to know more about this historic trend and wonder if it is covered in this book.

  114. cak52 November 24th

    I agree, this book looks interesting and I would love to be a winner!

  115. MAMA2TNT November 24th

    I would love to get my hands on this book! Sounds like a wonderful read and reference! I love the older fashions, so classic and modest.

  116. jraphi1 November 24th

    Sounds like a b ook to sink your teeth into. I am especially interested in the part about the 40's-my favorite era! Hope I am chosen.

  117. User avater TrishyBob November 24th

    I love the older fashions and have been trying to sew a few things for myself. Today's fashions appear to be more for the younger generation whereas, the 40's and 50's seemed to have more for everyone. The styles accented the figure and looked so much more classic. I would love to win the book and learn more about fashions.

  118. raskl November 24th

    Wow, my kind of book, my kind of subject matter.
    I'd indeed love to win it.
    Thank you for letting us know about it.

  119. dragonlover66 November 24th

    I am a re-enactor & love period clothing, haven't made any 40's or 50's clothing but have several patterns that I want to try. I am of British ancestry & was just in England this past summer & would love to look at this book in detail, fingers crossed........

  120. ce53 November 24th

    This sounds like a very interesting book; I'll definitely check it out, whether I win it or not.

  121. greenbp November 24th

    The book looks like fun. I would love to have the book.

  122. User avater Mengar November 24th

    The era when women were shaped like women and not expected to look like prepubescent girls!

  123. old lady November 24th

    That was the era that I found out what a sewing machine can do. it just needed me to press the foot peddle and I haven't stopped. Vogue patterns gave me the challenge patterns so I could learn more and have fashion clothes. The UK still maintains its fashion of protocol. I would love to show the teenagers of today that they have other choices of dressing. I was fortunate to inherit my MIL's sewing and all her material and trims and Vogue patterns of early 40's. I have a great collection of Whitney and Davis purses and tooled leather purses of 1900, the era of gloves hats, and purses. Thanks for reading this.

    Angie

  124. zennrain November 24th

    I CANT WAIT TO CHECK THE BOOK OUT NEXT TIME I'M AT THE BOOKSTORE!!

  125. sewright4you November 24th

    It looks like such a fun book. Knowing how ready made fashion has developed,then we can know how to improve today's fashion and fit. I love to win it!

  126. User avater Sew4Drama November 24th

    Love these two decades, find the unique seams so interesting in many of the 40's garments. I often volunteer to do costuming for local community theatres/schools and love making period clothing! This book looks like a real treat!

  127. SIRC November 24th

    This looks to be an interesting read. Not to mention a great source for inspiration. I'd also be excited to see the illustrations in the book as well...lovely!

  128. User avater LadyofShalott November 24th

    I've always been interested in vintage clothing and love to sew styles that hint of other eras. Never heard of Horrockses, so I am intrigued to learn more.

  129. Wendyln November 24th

    I love vintage clothing and have a small collection. I currently am teaching a new high school class called Fashion Design and Wearable Art. I would love to have this book to use in my class.

  130. tholtz November 24th

    Randomly pick me!

  131. User avater azrial November 24th

    My daughter loves all things vintage and scours the thrift stores and eBay to add to her collection. She especially loves the English take on fashion and subscribes to the English fashion magazines. She would love this book!

  132. simiquilt November 24th

    Love fashion books of all kinds. this would be a great book to have

  133. fashionistadc November 24th

    I collect vintage clothing and love the history of fashion. Can't wait to read this book.

  134. fashionistadc November 24th

  135. User avater Bellbird November 24th

    My daughter and I love the 40s and 50s styles and for her wedding last year, my daughter had a friend design and make a 50's style calf length ivory satin frock with fitted bodice and wide skirt. She had multiple red tulle underskirts to hold the skirt out She accessorised with a matching red sash, gorgeous red shoes and small 50s style hat with a large scale net veil that just came down over her eyes. It was a stunning outfit! I would love to win this book to give to her as a gift.

  136. User avater Glyne November 24th

    I would love to win this as I adore wearing clothes from the 40's and 50s and am constantly looking for ideas from that period.

  137. Potch November 24th

    I am a real anglophile and read a lot of books from the UK. There has been reference to Horrocks in several. I'd love to see for myself what the store offered. Love vintage stuff, esp. from the 30's & 40's.

  138. travelnut11 November 24th

    Thank you very much! Please enter me!

  139. Tissewsweet November 24th

    This is an inspiring breathe of Fresh air.

  140. picknstitch November 24th

    Those are wonderful decades for fashion! I'd love to win the book.

  141. User avater CarolK4 November 24th

    This sounds like a very interesting book. It sounds like it would complement the Dress Design book by Hillhouse and Mansfield from 1948. We used this book in my college pattern drafting class back in the 70s. I still have it. It shows all the crazy patterns derived from basic sloper pieces to create the designs. it would be fun to have the Horrockses Fashions book alongside. Oh! the potential. The understanding that could be derived from viewing both at the same time.

  142. sewbabysew November 24th

    my two favorite decades. I would love it!!!

  143. dpete November 24th

    This book sounds fantastic! I would just love this!

  144. withsprinkles November 24th

    This would be such an insperation for me. I sew and design for many different types of people and I can imagine finding a design for each of them. I love the older clothes and the 40's are my favorites.

  145. suzannity November 24th

    I enjoy reading the history of fashion and sewing. It sounds like Horrockses Fashions would be wonderful to curl up with during these dreary winter days. Thank you for your book reviews and give-aways.

  146. kcautela November 24th

    I just can't wait to have this book in my hands!

  147. sewerplanter November 24th

    What goes around, comes around. Always have been interested in learning how fashion has evolved. I love hats and wear them every day. Long with the hats, I make matching purses. It used to be that hats were in line with fashion, now it is more the exception. Who knows if sometime, in my lifetime, I will see more "hat lady's"

  148. PointPatou November 24th

    It would be nice to have some photos of the book. Did I miss them?

  149. FAL November 24th

    This book would be a source of inspiration for designers; especially those who are into repurposing old clothing or fabric. If you have the time check out the video on the site: http://www.ftmlondon.org/exhibitions/future/detail/?ID=60. If you win this book, it'll be a treasure in your library.

  150. PASSION4FASHION November 24th

    I am an aspiring fashion designer and go to college for it as well. Not worried if I do not win. I will try and buy this book if I get enough funds up for it. That or brorrow it from someone whenever they get around to buying it themselves. Would make one heck of a learning tool.

  151. User avater MamaEuny November 24th

    This looks like a very intriguing book. If I don't win, I'm putting it on my wishlist for Christmas. Hubby is always looking for something new and different to buy me.

  152. dulcinha November 24th

    How fun--I've just started buying vintage sewing patterns from the 40s and 50s, and would love to see more clothes from that era.

  153. User avater padutchdiva November 24th

    What a treat of a book! Looking forward to getting it and reading it + giving it as a gift

  154. User avater mimi310 November 24th

    This would be an excellent book to add to my library.

    Linda

  155. glory November 24th

    my grandma,who made all of my clothes in the fifties,also taught me to sew during that time period..
    i still have some of her patterns.
    my mom often said my grandma had "golden hands".

  156. parrot November 24th

    This should be an interesting book.Horrockses dresses were far too expensive for the average woman,including my mother. They were reviewed in many of the newspapers which gave women ideas as to how to copy the Horrockses 'look'.Some of the cheaper department stores also made similar garments and many women made their own dresses and, although there wasn't the choice of quality fabrics, it brightened up the lives of many who'd had a frugal time during the war years and afterwards, money and resources being thin on the ground.I recall my mother making up some printed cotton into a dress with matching short jacket in a 'Horrockses style'.Somehow my father managed to loose the jacket, which he'd been asked to hold.It was not the done thing, in those days, to chastise your husband in public, but she gave him a good telling off when we arrived home !! Happy days

  157. User avater scorpioncheri November 24th

    My Mom got married in 53 and we have pictures of her wearing gorgeous dresses she made when she lived in Africa for a couple of years; this style was perfect for her and she always looked so elegant ! I would love to have this book ! Keeping my fingers crossed :-)

  158. chachito November 24th

    I sure would love to win this book. Fashion is one of my passions in life and I am constantly interested in learning its history end evolution.

  159. nexus November 24th

    I love fashions that don't try to make women look line 12 year old boys. Fashion should glorify the female form not disguise it or totally reveal every nook and cranny. Showing the "camel toe" is not a pretty fashion statement.

    This book should be pretty awesome; I wish it had patterns too. :)

    Cheryl

  160. User avater 3feathers November 24th

    Wow! Perhaps I can get some ideas for using the tubs of 50's and 60's patterns I have stored! They are inherited and so interesting-I just couldn't throw them away. Classic, classic styles!

  161. User avater Adventitiously November 24th

    I'm crazy about historical fashion. This book looks fabulous. I've had the opportunity to costume some historical plays, and this would be a wonderful resource!

  162. User avater zeusns November 24th

    Would love to have this book. I lived the 50ies abd some of the 40ies, I have a 12 year old grandaughter who appreciates "off the wall" styles. I'm sure we could find inspiration for a couple of outfits for her.

  163. DKTWIN November 24th

    Where would we be without retail? So thankful that someone had the courage and took the initiative to make it work. This books sounds fascinating and a real asset to a sewer's library! Looking forward to reading it.

  164. User avater sewinaway November 24th

    I could definitely get lost in this book for many hours!

  165. User avater andreakavalon November 24th

    What a fantastic book!

    I read on amazon that the book "includes images and recollections of the garments as worn by actual consumers"

    How wonderful to have a book that captures the stories of individuals. This is my favorite kind of fashion book.

    <3,
    a

  166. Jazzy3 November 24th

    I love the vintage style. beautiful styles

  167. User avater godutch November 24th

    It's GREAT to have another resource for retro fashions. I think looking to the past to create a look for today is never a bad idea. It also would not be a bad idea to win this book!!!!!

  168. User avater cucperson November 24th

    Clothes from my favourite times. Oh the inspiration!

  169. maire48 November 24th

    I love to read about vintage fashion and incorporate design elements into my sewing today. I'd love to win this book! Good luck to everyone.

  170. srebeccas November 24th

    I try to find all I can about the history of fashion. This sounds like a great book. I enjoy designing and sewing my own clothes and am always on the lookout for ideas. Thanks for your review. I would be very pleased to win it!!!

  171. User avater Frances_NZ November 24th

    I would love to win this book. I have read people's blog posts about visiting the exhibition and wished I lived close enough to have gone too.

  172. nowandthen November 24th

    Oh my, how I would love to own that book. There will be LUCKY WINNERS, maybe I'll be one. I have been a devoted
    subscriber AND reader of "THREADS" since it's birth. And,
    I still have all the copies, starting with Number one. My
    interest in fibers is varied, sewing and weaving being my
    top favorites. Sewing actually gives me the most immediate
    soul gratifacation of creating. However, Good Luck to all who enter.

  173. Carly_Sue November 24th

    With all of these comments it seems unlikely that I will win, but there is always that glimmer of hope, so I will sign up for a chance. I love Threads and all that you do for we seamstresses out here. Keep up the good work.

  174. User avater netchess November 24th

    Love those more tailored styles of those eras.

  175. User avater vv2008 November 24th

    I collect vintage clothing and other items, mostly from the 40's and 50's. Almost all of it was made in the US, so it would be fascinating to learn about this British fashion house and discover the similarities or differences to US fashions of the period.

  176. cowgirl_bonnie November 24th

    I was a child of the 50's and loved my mom's dresses so much that I am constantly looking for 50's patterns in antique shop or on the net. This sounds like a great book not only for thoses of us who remember but for those who want a sense of fashion history.

  177. gennevi November 24th

    I love fashion history. I get so many ideas for modern garments. Looking online is great but it is nice to have some go with me inspiration. Contest likely not available to Canadians though

  178. User avater Chicagoshar November 24th

    I've been teaching sewing, quilting, advanced sewing for years, and I'm always interested in learning MORE. Sounds great, and I'd love to see it.

  179. User avater JeanneBeanne November 24th

    Love anything to do with the history of clothing! I feel lucky today!!

  180. User avater Vickysews November 24th

    Sounds like an exciting book full of fashion and fun!

  181. SuzanneAnnArbor November 24th

    So happy there is renewed interest in fashion history. I collect books and go to as many fashion exhibits as possible. I have my ticket to the Grand Rapids Art Museum to see Princess Diana's wedding dress- can't wait!

  182. blueorchidbags November 24th

    I love history and I love fashion. What a great combination!!!

  183. schmatta November 24th

    I love to sew clothing, and I've never heard of Horrocks(es). Therefore, to spread the good word, I should probably win.
    Cheers!

  184. User avater kschalk November 24th

    Brings to mind how exciting is was for women who had experienced the yardage rationing of WWII, when clothing was designed to use less fabric, to purchase or sew knock-offs of the 'new look' a la Dior.....

  185. User avater Busygirlsews November 24th

    This beautiful book takes me back to my childhood. My rocking chair was right next to my Mother's 1946 Singer. I watched and learned to sew at an early age and still sew everything and love the styles of the times.

  186. betsybesq November 24th

    This book looks delicious!! I sew for a lot of young college-age and career women, and more and more they are coming in asking for garments reminiscent of this era. These clothes are super-classic and special in so many ways. I'd love to have this book for fun and reference!

  187. LDL November 24th

    The fabrics, the silhouettes, the flouncy, full skirts...Were theses the the fashions that drove men mad? Fascinating to admire, but I'm thankful that today we have more freedom at the waistline and above.

  188. merilynne November 24th

    This must be a wonderful book if the delightful comments are any indication!

  189. Selvage November 24th

    "This is a book you could get lost in for hours." I bet!

  190. whoneedlesthis November 24th

    I would dearly love to have this book, we emigrated from my homeland when I was too young to truly appreciate the fashion.
    Nowadays as a professional seamstress, I can't get enough, and I am so proud to call myself "English". I am proud of the quality of English workmanship, and the classic styles that did not require an entire wardrobe change every year!!
    Jean Morgan, expatriate Briton

  191. myrayeretsky November 24th

    Please enter me for a chance.

  192. myrayeretsky November 24th

    Please enter me, my favorite decade.

  193. User avater tusche November 24th

    Soon this first decade will be archival so lets hurry to catch up. Count me in before the count increases.

  194. User avater ticia November 24th

    The first thing my mother sewed for herself when she came to Canada in the 1950's was a fitted dress with boat neck and three quarter length sleeves. She used a very good quality black cotton brocade...a clssic for sure. She wore the dress often but when no longer in fashion could not part with it for sentimental reasons. Today my 18 year old daughter wears the dress with pride. She says it is the perfect "Audrey Hepburn" look.

  195. User avater Plaid_Rose November 24th

    This book looks amazing!! Can never have too many books to add to the fashion collection

  196. QuiltingMac November 24th

    For many reasons, I was born about 20 years too late. I LOVE these fashions. I would be so grateful to be selected to win this book! I thank Threads Magazine, a bountiful source of wonderful information, for this opportunity. Happy Thanksgiving, Everyone!

  197. Lizothelake November 24th

    During the mid 1950's my mother bought two new "Summer Dresses" each year. These were her 'Best' clothes, and were worn to Weddings, Parties, Fetes, and to Church. Usually they were made by "Horrockses", and were chosen because they came in a size that fitted her very well; she was a lean 5"11" person, the styles suited her; small waist and full skirt, and she could always find something in her favourite shades of Blue.
    One I particularly remember was jokingly referred to as the "Ink Spot Dress". Navy blue cotton printed with a large-ish scaled slodge pattern resembling a sort of reverse Ink Spot, the dress had a wide white bandeau collar. It suited her very well, but it also was one of her all time favourites.

    By the early 1960's I was at college. Come the first Christmas I had a 'date' for the College Ball, but no dress. My father refused to fund one, so Mum suggested I could borrow one of hers. What she produced was a Horrockses Gown from the 50's! Again a wide bandeau collar; dark navy I think, and a dress of shades of blue print of Roses on a paler background. Needless to say it had a tight waist and a floor sweeping skirt which measured many yards around. I remember ironing the skirt with the assistance of a couple of chairs to support the freshly pressed part.

    Of course no-one knew it was a borrowed gown, or that it actually belonged to my mother. Come the next Ball; at the end of the school year, I was confident to make myself a gown from Emerald Green Rayon "Dupioni" drapery fabric, 1 1/2 yards worth; I was slim enough then that a straight dress could come out of a shoulder to hem length! After that I had a new gown for every dance, and sometimes even two; a shorter 'Cocktail' dress to work my shifts at the Student Union Bar during the evening and a truly formal 'Ball' Gown for the actual dance.

    Somewhere at home I have a snapshot of my mother wearing the Ink Spot dress, taken in 1956 or so; not many photos exist of her or me during those years; my father photographed views rather than family, so the few snaps that exist were shot with my "Brownie" box camera. It is good to remember with such affection that dress. Mum would have been been 92 years old by now, and would have also remembered it well, She did like it so much.

    Liz Powell

  198. jacigh November 24th

    I would love to add this book to my library. I teach Continuing Ed and this would be a great addition to my fashion design topics. I hope I am one of the lucky...

  199. User avater brocadegoddess November 24th

    I want! I want!

  200. BarbaraHewitt November 24th

    Threads is my very favorite magazine. Every issue includes the very best, in dressmaking. Thank you

  201. CelticDiva November 24th

    Looks like a great book! I do love a giveaway!
    Terri

  202. nevadarose November 24th

    I am in the process of making retro boutique clothes as they are they are always in fashion in some way. I get more complements on what I make and wear and always asked where did I buy them. To have Horrockses Fashions of the 40's and 50's would give me more to choose from as now I rely on patterns that I find at yard sales or given to me.

  203. snowm November 24th

    Pick Me! This looks like a really interesting book! Love the styles from the '40's & '50's!

  204. User avater kookoo6 November 24th

    Fashion history was my favorite class in design school it taught me the most about people and human behavior. The 50's are probably the greatest decade for fashion I already have a wonderful collection of vintage from that era, sadly they are to old to wear anymore except on a mannequin and I would love a book like this as clothing made during that time was so well put together from all the pressed seams to the pinking sheared edges. It would be nice to be able to capture that kind of style.

  205. DotL November 24th

    I like to use fashion ideas from this period in my clothing. Love dresses.

  206. maggiesmom November 24th

    My daughter (18) loves the 40 and 50's style. She's tried altering several patterns and has made several cute jumpers and dresses from that era. I would love to be able to give her this book. What a surprise for her.

  207. User avater coolgoolmarty November 24th

    Threads has it all from basics to tailoring and extra touches. Now there's the inspiration of early British ready-to-wear.
    Can't wait for the next chapter.

  208. User avater sewnonnie November 24th

    Would love to have this book to use as a knowledge base for my granddaughters as I teach them to sew. That era used all the great techniques that classic garments include. If you learn the right techniques, you can make anything, and make it well. This book would be an invaluable resource in their learning experineces.

  209. User avater blondy12 November 24th

    Hornockses Fashions would make a great addition to my library

  210. snowm November 24th

    This sound like a really interesting book. I really enjoy looking at fashion from previous eras. The "40's & "50's had some great styles!

  211. User avater rosemaryschild November 24th

    What a great book! I grew up in the 50's-always admired my mothers dresses-still have one!

  212. User avater lindarr November 24th

    Amazon has a great reader review of this book. Being British makes this book especially interesting to me. My mother always dressed well and it would be great to see if I recognize any of the garments, as well as read about British manufacturing.

  213. honkytonksue November 24th

    Loved the 50's fashions in highschool. We used to have 50's days. Even had my photo in the year book because of the outfit I created. :)
    And as I 'matured' I began to fall in love with the 40's styles that my mother had sewn for herself.
    Now my figure has 'matured' and I have to work harder at looking good in them. But I haven't given up yet. :)

    And what an awesome Christmas gift for my Mom...the book hound.
    She lives very close so I can still borrow it.
    (I'll make sure it goes in the will too)
    Yes...my mommy loves me...honest!!
    :)

    Sue

  214. User avater oldsewandsew November 24th

    This would be a fascinating book to sea, read, and have! Would love to win it!
    I'm from part of that era, so have a great love of vintage clothes 30's-60's.

  215. User avater cherylsews November 24th

    I loved some of the clothes my mom sewed in the 1950's. I would love to have this book. Thanks for the opportunity.

    Cherylsews

  216. carol45 November 24th

    I was born in the 40's and loved the clothes of the 50's. My mother always looked so great in the dresses she wore in both era's.

  217. nehmah November 24th

    I have one Horrockses pattern from the V&A archives. I learned about this firm on UK sites. It would be lovely to have an actual factual book to read. Nehmah

  218. User avater mukluck November 24th

    This looks like a fantastic book from a magnificent era in women’s clothing, they got it so right! Thanks for bringing it to us :)

  219. chifocus November 24th

    This is a fantastic period; the creativity, the playfulness , and etc... Thank you Threads for continuing to bring us new and old art of fashion.

  220. Andzie November 24th

    I have been sewing all my life and miss the styles of the 50's. Would love to add this book to my library.

  221. carol45 November 24th

    I was born in the 40's and remember the 50's. I loved the clothes of that era.

  222. User avater loeloe November 24th

    This looks like a fabulous book, both as a resource and just fun to read. I am putting it on my Christmas wish list.

  223. Zeila November 24th

    I'd love to have that.beautiful book. I have lots of teens in my life and I enjoy sharing my love of fashion with them.

  224. User avater Darkmiss November 24th

    Thank you for all the cool sewing tips. Yours is one of the very few newsletter which I am always looking forward to. I would really love to win this books, it's on my wish list since you announced publication.

  225. jdetrick November 24th

    I would love to have this book. The thing I like about the fashions of the 40s is that they were styled to fit the body, no matter what the shape. As a result everyone looked as good as possible, rather than covering themselves in big shapeless clothes like we do today. I look forward to being inspired by a time of good craftsmanship in clothing.

  226. User avater bevmacek November 24th

    I love your newsletter. I am unsubscribing to most of my newsletters from other sources, but Threads is my favorite. I read it from top to bottom. This book sounds very interesting. I would love to win it. I have been a Threads subscriber from the beginning and it is my favorite publication.

  227. JustMyType November 24th

    Sounds like a great compliment to the Claire McCardell book! McCardell did so much for fashionable, affordable RTW on this side of the Atlantic during the same era. Fashion history books are always great resources for finding great details that make simple pieces look high-end.

  228. User avater KCH_Weaver November 24th

    What a great combination! History, style and inspiration!

  229. memphismilliner November 24th

    Wow! I have been sewing since grammar school; I would love to read about the company.

  230. User avater 1976nats November 24th

    Wow that's alot of replies!. I'm a first year Fashion Degree student, who is currently in information sponge mode...soo if I win you'd be helping me on my path to sucess and it could be the definitive book that helps me break through in the highly competative world of fashion, which I'd remember for the rest of my life and would obviously mention you for many years to come, thereby cementing your amazing magazine in the minds of futur generations!!. I would clearly love to win this book...absolutely looove books and the knowledge they provide..what a great human invention!.

    Natx

  231. User avater aunty_em November 24th

    love 40's and 50's fashion! fads come and go, fashion is forever!

  232. User avater kittycrowe November 24th

    Thanks so much for the button placement tip! I've wondered for a long time how to do this!

  233. CalAggieInTX November 24th

    Sounds like a really interesting mix of fashion and history. I'd be fascinated to see inside it.

  234. threadjunkie November 24th

    Please enter me in the drawing-

    and allow me to recommend "Signature Prints: Jet-Set Glamour of the 60's and 70's" by Roseann Ettinger. It's a nice survey.

  235. User avater peej2 November 24th

    I was watching "Topper" the other day and commented to my son that I don't know how much I loved the movie or if it was the styles. That was made in 1937.
    One of the best things about the old movies is looking at the styles of the times. I love the older styles and lament the casual business attire worn in these times. Why can't we swing back to the great old dressing up days?

  236. User avater Sewjoe1 November 24th

    Hi, new to the group. Would love to win the book, love fashion and sew every day!

  237. Sunspot November 24th

    Always looking to fid out about fashions of the past . . . I'm not young but I can't quite remember the 50s let alone the 40s!

  238. User avater Michigwen November 24th

    Wow! This was my era and I loved the fashions. Such aspirations I had. Now I collect vintage clothing buttons and this would be a marvelous reference book. Those that win a copy will thoroughly enjoy a trip down memory lane.

  239. User avater CreativeClarity November 24th

    I'll add this one to my Christmas list! Thanks for sharing it with us!

  240. User avater wendy_ware November 24th

    The book cover gives me an idea...

  241. meemaw247 November 24th

    I was born in the 40s and remember some of the fashions from the 50s. I didn't know that off the rack clothing was born then! what a wonderful history lesson this book would be! Would love to win it.

  242. User avater tennknitter November 24th

    This is my 18 year olds favorite fashion era. What can I say - the kid has good taste. This may have to find it's way under the Christmas tree - perhaps with both our names on it!

  243. ladylacer November 24th

    This looks like a really great book. I love 40's and 50's fashions. I would share it wiht my sewing guild.
    Thanks
    Deanna

  244. sunspark November 24th

    Horrockses Fashions looks inspiring! Creating and inspiring others to create the right clothes for them is my intention. Daily reading and teaching and creating make this book seem just right for me and my students. Thanks for letting us know about it!

  245. MMinND November 24th

    I would really like to win this book for my daughter who is a new sewer and loves to create vintage clothing. It looks like it would be a hit with her! Thank you for bringing this unusual book to my attention.

  246. ggsewso November 24th

    Sounds like my kind of book!

  247. dsharp90 November 24th

    It looks like there are a lot of us interested in this book! It would be a great addition to my library!

  248. B2FL8D November 24th

    I would love to have this book. I'm interested to see if her vintage stylings are still present in today's off the rack clothing.

  249. usew2 November 24th

    I love those fashions and would really love to win the book.

  250. idofabric November 24th

    What a great book !I have a fairly good costume library, but this would be great to add to it- I am always looking for a book that I can use in the theater arts class that tell how and why clothing was made the way it was. Where can we buy it? Thanks for showing it!

  251. SewcietyMaven November 24th

    Sounds like an incredible addition to any creative library!

  252. Ltvsk3 November 24th

    Awesome! I love the fashions of the '40s. Reading everyone's post on here, I can see many of us admire the fashion of those times, it is a wonder how it isn't the style of today! I am beginning my sewing adventure and am pulling my fascinated 8-yr old daughter along for the ride. We do not have any books on fashions of that time and this would be a great beginning for a collection. We currently collect vintage patterns online. Thanks for the article! :) Happy Thanksgiving all!

  253. User avater amle November 24th

    What a beautiful book!

  254. izzie November 24th

    Looks like an interesting book!

  255. User avater BarbaraTW November 24th

    I would love to win this book.

  256. Loribee November 24th

    The cover is so interesting - I too want to see what is inside!

  257. Mire November 24th

    Sounds like a fascinating book. Like the woman above's daughter I feel I was born in the wrong time too.

  258. User avater HStorm November 24th

    Would love to win! Thanks so much!

  259. User avater eatsallinsects November 24th

    Oh, my goodness! I made those clothes in the 50s!
    If I am not one of the lucky winners, I may have to track down and purchase this book!

  260. User avater HeavenlyPrincess November 24th

    Looks intriguing!

  261. User avater johnsonb November 24th

    This sounds like a fascinating book! I'd love to win it but I'll also add it to my Amazon wish list!

  262. StitchingSiren November 24th

    Who doesn't want to learn about vinatge clothing! Count me in.

  263. Pinnie November 24th

    Another book for me to drool over.

  264. Ruffus63 November 24th

    I saw this cover earlier & I loved the bright prints. One I am thinking of getting to add to my collection.

  265. User avater brbrcat November 24th

    In for the draw.

  266. LJstudio November 24th

    This books sounds great. My life long interest in vintage clothing started with photos of my mother in her clothes in the 40's. So fun.

  267. dckitty November 24th

    I'm so tired of clorhes that look like something you can find in any mall. These looks will inspire a truly unique wardrobe!

  268. carmill November 24th

    The cover caught my interest,I love out of the ordinary items,This is the book I would like to curl up on the couch with. The book and a cup of tea! a perfect evening!!Mildred

  269. WhiteTiger November 24th

    My 18 year-old daughter loves to sew but believes she was born into the wrong decade. She LOVES the fashions of the 40's and 50's and made a number of dresses and coats from this era. I would love to be able to give this book to her.

  270. Martch_hare November 24th

    I just love fashion from those years! I would love to read this book!

  271. User avater kathy978 November 24th

    My great-grandmother was a seamstress who came to the US from Denmark in 1903. She made everything for us including winter coats with 2 matching hats and snow pants. I love vintage fashion and would love to add this book to my library.

  272. Retro_Girl November 24th

    I LOVE the styles of the 1950's. This post has given me a whole new world of vintage fashion to explore. Thank you!

  273. mcclenbea November 24th

    I would really love to read this book!

  274. User avater goodguys247 November 24th

    I love the elegance of the fashions from the 40's and 50's. I an fascinated by fashion history. I would love to win this book!

  275. User avater dholm46 November 24th

    i have always had in interest in learning how to sew vintage clothing....this book may be just what i am looking for...would love to have this book as a part of my sewing library.

  276. CinderellaLollipop November 24th

    This book sounds like a valuable resource and a great addition to my library on vintage clothing. Thanks for the opportunity to win it!

  277. comocosews November 24th

    I would love to read this book. It would be nice to take some ideas from the past and update it to ideas from today.

  278. User avater CarolJane November 24th

    I'm a bridal seamstress and would totally love this book, both for my own interests and those of my clients!

  279. TRACIEJB November 24th

    Fashion is temporary and expensive, never permitting one to be true to oneself; but style, true style, is timeless and unique. Horrockses Fashions seemed to realize that truth and made a business out of i.

    I'd really enjoy seeing how they did this.

  280. User avater kimimaginethat November 24th

    I love looking at fashions from other times. I'm fascinated by the construction of different styles. Looks like a wonderful book.

  281. Emma_Peel November 24th

    This book fascinates me,and I must have it. Mostly I work with wedding gowns to restore or restyle, but anything vintage is in my heart.

  282. lroll November 24th

    As a costumer for many theatre groups, this book would be a nice addition to my reference material.

  283. EskimoLady November 24th

    Pleaaaasssse let me win. I have spent the last 2 months sanding, staining, and varnishing as my guy and I have built towers for our walk-in closet, bedside stands with bookcases above, computer workstation. The project is now coming to an end as we have to be out of his daughter's bedroom by Friday when she comes home to celebrate Thanksgiving with us. I have not been able to sew in all that time because I also commute to full time job 45 minutes away from home. Now that the project is almost done, I can envision setting up my sewing machine and executing some exquisite designs from yesteryear for New Years Eve. I am also looking for designs for a dance we attend each year in a hanger in July. We ride the Harley all over the country (when we are not taking on major remodeling projects, working or commuting or sewing or dancing). The theme of the dance each year is the big band era. In fact, if you ever get to hear Ladies Must Swing, your feet will keep tapping long afterwards. I would like to find pictures of motorcycle gear from the 40s to wear to the dance next summer. If you have any suggestions, please share them.

  284. sewsanista November 24th

    What a pretty cover! It tempts me to look inside.

  285. ClaraVoyant November 24th

    I'd love to win this fabulous book, please enter me!

  286. dail42 November 24th

    What a fascinating looking book! It would add greatly to my collection.

  287. msmyra November 24th

    I enjoy this website, so much info. It helps me a lot. Please enter me in the drawing too!

  288. stsimon November 24th

    I think that the attraction of clothes from this period is that they acknowledge the body underneath, and indeed try to enhance it. My teenage years had the shift dress (ugh, no way to look good in it), plus every year a fashion change that you had to adhere to. Before the shift it was those circle skirts that needed a crinoline to look good--I remember starching mine with sugar water and laying it out on the grass to dry, to the delight of the resident ants!

  289. sweetz November 24th

    I have never heard of Horrockses. Wow, my sewing education is so lacking. What a wonderful way to learn about the company, and that era of fashion.

    Natalie

  290. MorningMorna November 24th

    I always anything on vintage clothing--from the 50's back. I wish I could wear nothing, but vintage style clothing.

  291. kittylady0920 November 24th

    I Love to read about vintage clothing.

  292. User avater fabricgirl56 November 24th

    This looks like a fabulous addition to my library - hopefully!

  293. User avater mirela November 24th

    What a great book!

  294. CostumeGeri2 November 24th

    I love getting and reading Threads eletters and often refer to them in my costume classes and workshops. This book would make a great addition to my resources and for my personal library. Thanks to Threads for the offer. Keep the magazine coming!

  295. rubicat November 24th

    I had forgotten all about Horrockses - I'd only heard of them in passing and it was long ago. I'd love to read this - fascinating!

  296. User avater rosetulip November 24th

    Please add my name to the drawing. I love 40s style clothing.

  297. User avater Sew_Compulsive November 24th

    This looks like a great book for vintage design inspiration!

  298. tomsmama2 November 24th

    I've always found the styles from this time period fascinating. Would love to win but can't win without entering so please be sure to "throw my name in the hat"!

  299. User avater LoSok27 November 24th

    I would love to add this to my library!

  300. sandyandcosmo November 24th

    I would love to spend a winter afternoon curled up with a cup of tea and this book!

  301. User avater LoSok27 November 24th

    I would love to add this to my library!

  302. User avater LoSok27 November 24th

    I would love to add this to my library!

  303. User avater LoSok27 November 24th

    I would love to add this to my library!

  304. TracyMcD November 24th

    I am lucky enough to live very close to the Fashion and Textile Museum here in London where I saw the recent exhibition on Horrocks dresses and designs a couple of times. It was a fantastic display with many original dresses, playsuits and dressing gowns. The designs were timeless and wonderfully executed.

    Even better was a display of many of the original cotton print fabrics and the working notes of the designers.

    Whoever wins this book (and I'm keeping my fingers crossed it's me!) wil love it.

  305. jgflo November 24th

    My Granddaughter is studying fashion design in college. This would be a wonderful resource for her.

  306. User avater smfsprout November 24th

    Wow. What a treasure this would be to add to my collection. Thanks.

  307. User avater sewzany842 November 24th

    This would be an awesome book to add to my collection. Sometimes I think I read more about sewing than sew!

  308. User avater rakijaa November 24th

    Yes, please enter me! The V&A has a pattern available for free download, for a 50's dress. If memory serves me, it was a Horrockses day dress. Anyway, it is lovely, and best of all-FREE! Here is the link-http://www.vam.ac.uk/vastatic/microsites/1486_couture/create.php

  309. User avater heidilyn November 24th

    Absolutely want this book! : )

  310. User avater elizabeth001au November 24th

    This era is unspirational for me. Would love to own this book.

  311. penguingrrl November 24th

    This era has so many great styles. I just made a pattern from 1957 (reprint) and would love to see more styles from then.

  312. User avater SewLucky09 November 24th

    I love the 40's and 50's. This book would be awesome to have.

  313. frabjouse November 24th

    I am looking forward to learn more about the subject. I wonder if there is more information on how the garments were produced and the business background of the label, how people perceived them when they first appeared.

  314. User avater jebeitz November 23rd

    I'm an early Baby Boomer and started making my own clothes in the fifties because when the "sack" dress became stylish my Mother didn't like the style. She wouldn't make one for me and said if I wanted one I had to make it myself. I did and the rest is history.

  315. User avater LittleFish November 23rd

    I want to look at the pretty pictures. Please.

  316. User avater YLDesigns November 23rd

    It would be fabulous to add this book to my private reference library!

  317. User avater mulewagon November 23rd

    This sounds like a delightful book. I love the quality of early-to-mid twentieth century clothes.

  318. User avater unoluigi November 23rd

    My mother is a beautiful sewer, and made many gorgeous garments while she was in her teens. She taught me to sew. I have 3 daughters, the eldest of whom is now beginning to sew for herself. She loves vintage fashion, and has a kind of Grace Kelly look going. A book like this would be a treasure for generations in my family. We're all the way over in Australia - hope this doesn't rule us out of the competition?

  319. User avater Out_West November 23rd

    I love non-fiction! How cool to read some history on fashion, what a great 4-H demonstration/talk this would be!

  320. User avater Menaturally November 23rd

    OMG what that was such a classic era. I would love to win this book!!!

  321. User avater Laura_Mae November 23rd

    What a fabulous book! The 40s and 50s are two of my favorite fashion decades, although the 40s are in the top spot these days simply because I don't have enough closet space for too many more full skirts and petticoats!

  322. User avater organdy November 23rd

    this is a wonderful contest to enter -- just sign in, please -- and win a visual, vintage delight! thanks, Threads!
    JL

  323. User avater Sewfunnytroy November 23rd

    This looks like a great read, warm tea in the bed with PJ's on & reading this makes me want to sew all the more . . . . .

    I just finished reading a book based on the roaring 1920's & the fashion is so flattering; this book makes me want to try out the fashions listed and attempt some of the techniques.

    I am keeping my threads crossed that I win!

  324. User avater CarolSewsAZ November 23rd

    The 40's and 50's had such classic styling. How great it would be to have that at my fingertips. Please, let me win!
    Carol :)

  325. User avater nanflan November 23rd

    I'd love to win this book!I'm sure it's great since it's Taunton.

  326. lou19 November 23rd

    This book has amazing illustrations. Well worth winning or buying

  327. User avater LebecEgirl November 23rd

    I too would love to win this book. I have been teaching children to sew once a month and they have sooo many questions! It would be fun to share this book with my students.

  328. User avater organdy November 23rd

    I'm keen to enter, too!
    JL

  329. User avater textilecrazy November 23rd

    What an interesting book! The name reminds me of the latest Harry Potter movie and their search for the horcruxes. I wonder...did J.K. Rowling, or her mother have some clothes from Horrockses Fashions? I've always been amazed at all of the words she has invented for these books.

  330. User avater MollyMolly November 23rd

    I read about this in the last issue, sounds amazing!

  331. User avater elegantmusings November 23rd

    Please enter me!!! I have had this on my Amazon wishlist for ages and would love to add it to my fashion history shelf. ;)

  332. User avater GinnyLynn November 23rd

    I can't describe how thrilled I would be to win this book! I'm fascinated by vintage style, especially with finer details incorporated into them. I've been known to get lost for hours researching these looks and places to find patterns.

  333. momalice November 23rd

    the history of the 40's and 50's styles are fascinating!

  334. User avater kkegeland November 23rd

    oh! I want!

  335. User avater AdelaideB November 23rd

    This book has been on my wishlist for some time. So great!

  336. Couturegirl November 23rd

    V&A always publishes the best fashion books!

  337. User avater heather371 November 23rd

    What wonderful inspiration this would be to have in my sewing room. Being that I'm self taught sewer and only a little over a year now. I can sure use all the inspiration I can find.

  338. elfstone November 23rd

    Wow! Sounds like a great asset to anyone's sewing "library". Wonderful history!

  339. shaniqua November 23rd

    Oooh, that book would look good on my bookshelf.

  340. zeldao1 November 23rd

    sounds like a fascinating book! As someone with a keen interest in history this would be a great addition to my personal library.

  341. FryeStyle November 23rd

    Fabulous giveaway Threads! I'd love to be a winner!

  342. User avater Sewandsews November 23rd

    How exciting! Are any of their fashion patterns available today? I can't wait for this book to be available! I'm adding it to my Christmas list right now just in case!

  343. User avater samty November 23rd

    Wow! What a great sounding book. Great period in fashion. Would love to win this book.

  344. SewVB November 23rd

    Thanks for the offering. I don't know much about Britains' fashion from that Era except for what I've seen in movies. Would love it if I won this :)

  345. Sondraleigh November 23rd

    Oh, what a brilliant book! Thanks so much for the opportunity to win it. *fingers crossed* <3

  346. User avater WillaMcNeill November 23rd

    Please include me! This book sounds fascinating.

  347. User avater Zippylady November 23rd

    This would be a wonderful addition to my library. I love those decades for their style. The fabrics on the cover are just my kind of colors and prints. Thanks Threads!

  348. User avater SewingSteph November 23rd

    I love fashion during this time period and would love to have this book for inspiration!

  349. User avater RitaHutchesonCobbs November 23rd

    Totally exciting!!! Thanks for the opportunity to win this rockin' awesome book! Hugs by the tons and Happy Holidays!
    Thanks, Rita
    www.RitaHutchesonCobbs.com

  350. User avater racu November 23rd

    It looks great, my daughter and I love fashion of that era.

  351. stitchindeb November 23rd

    I love looking at designs from the past, amazing how those are being repeated in today's styles!
    From a pattern drafters view point I use books like this for inspiration for my students.

  352. User avater coolmommy November 23rd

    The 40's and 50's are my favorite fashion eras. This book would be a wonderful addition to my collection!

  353. Celia_Gravens November 23rd

    I would love to give this book to my daughter Emily. She is a very creative seamstress and quilter! She would devour this book!

  354. krisla November 23rd

    That sounds fascinating! I would love to look inside that book!

  355. joodiebee November 23rd

    This sounds like a great book! I tend to wear clothes that aren't right off the rack, so I'd love to look through it but it would also make an awesome wedding present for my friend Cathy who teaches clothing design in the Tech Magnet program for our local high schools!

  356. User avater Hyacinth19 November 23rd

    I would love to win this! I am teaching a class on the "History of Clothing" next semester and could really use this as a resource.

    Nancy :)

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