Color Coordination
Every year, color marketers confer and evaluate trends to decipher the direction colors will take in the spring and fall seasons for everything from fashion to home accessories to paint colors. Gauging color trends is a fascinating process that draws on the insights of professionals and thought-leaders from many different industries and takes into consideration the influences of global events and societal moods. The process seems a little mysterious, but the resulting color forecasts are never dull.
As much as these forecasts predict the trends, there’s no doubt that they also drive them. There’s quite a bit invested in marketing a season’s hot color palette.
It’s sometimes difficult not to get drawn into the marketing and recognize a flash-in-the-pan color for what it is. Often I find myself considering the selected hues in a new light and sometimes incorporating them into my own sewing plans. Some colors I never would have considered previously seem to have new potential when they’re displayed with complementary hues, especially when they seem to show up in every store, catalog, design blog, and magazine. The more I see of a particular color, especially one I’ve shied away from in the past, the more comfortable I become with it. The marketing can wear down one’s resistance by repetition or saturation.
Take, for example, Pantone’s fashion color forecast for Fall 2011 women’s colors—a palette of brights contrasted against neutrals and softer tones. I’m not generally a fan of yellows and pinks, however bright and cheery they are, but Fall 2011’s Bamboo is intriguing. Honeysuckle still has to convince me, though.
As sewers, do you find yourselves drawn to the chosen color of the year and the season’s “official” color palette? Do you sew garments every season that incorporate the color trends? Or do you prefer to go your own way entirely and make projects only in those colors that please and flatter you? Any regrets?
Posted on Jun 1st, 2011 in sewing, design, sewing, colors, color trends


























Comments (36)
I had my colours done over thirty years ago by a brilliant woman who set me on the right colour path. The only colour I wear frequently that I know looks terrible on me is black, but I wear it for practical reasons and have figured out a few tricks to make it look less harsh: if you can't keep it away from your face, make sure to choose your best neckline shape, wear a slightly brighter lip colour and/or blush, and try a scarf or jewellery in one of "your" colours.
As someone already commented, colour is intensely personal but apart from being "free" (it comes with every item we sew, make or buy), surrounding yourself with the right colours can enhance your life, your family's life and the life of your children.
Posted: 12:33 pm on June 13th
Posted: 2:43 pm on June 9th
Posted: 9:01 am on June 9th
I tend to stick to the clear blue-based Winter colours that suit me best. The darker colours are very stunning: royal blue, cobalt, teal, blue based reds, emerald and blue based greens, black, greys, ivory, white, an occasional pastel, darker purples and bright fushia pink.
It is nice to know Deep Teal is "in" again this season... as there is 6m of deep teal Shantung in the stash!
Generally my reasoning is... Unless the current colours and fabrics grab me as a wow! MUST HAVE NOW!...
Why pay full price for perfectly good fabric just because it is "in", if you can get the same fabric for so much less when it goes "out"??
It is still perfectly good fabric.
Like the dark chocolate brown Melton wool... when "in fashion" it was nearly $40 a metre. "Out" of colour fashion it dropped to $4 p/m on clearance; the Shantungs dropped to 50c a metre!
This may be "out" of step with colour fashion, but it is very exciting shopping! You can still look stunning in your colours.
Regrets? None. It is so much fun finding "my colour" specials!
Posted: 10:48 pm on June 8th
Posted: 8:03 pm on June 8th
Posted: 2:39 pm on June 8th
Other peoples ideas of what is 'in' have never been much of an influence on me. That being said, if one of the in colours happens to already be in my 'palette', I will use it!
I guess I am one of those throwbacks who refuse to follow trends, and was always out of step with the times at school!
Vive la difference!!
Posted: 12:16 pm on June 8th
Posted: 11:26 am on June 8th
Posted: 11:11 am on June 8th
I tend to choose fabrics in teals, chocolates and taupes so I was glad to see these incorporated into the Fall 2011 color line. Choosing a color I love to wear is very important to me as it can influence my mood either for the good or the better.
Posted: 9:51 am on June 8th
Posted: 9:48 am on June 8th
I have access to forecasting reports and could check if I wanted, but I don't care.
And Black is always flattering, slimming, and never out of style.
Posted: 9:24 am on June 8th
Posted: 6:47 am on June 8th
Color forcasters should take note from these comments. Creative sewers buy what they like.
Posted: 12:05 am on June 8th
Color forcasters should take note from these comments. Creative sewers buy what they like.
Posted: 12:05 am on June 8th
Posted: 12:02 am on June 8th
Posted: 11:54 pm on June 7th
Also, this colour palette would look awful on me except for Phlox. I just feel unwell looking at it in its entirety. Maybe some people could use this as an inspiration - but not me. Anyway, why should I wear colours that are chosen for me?
Colour is very personal, so I feel that we should just follow our instincts and just wear what makes us feel great -regardless of any trends forecast. We should not conform or give in to mass marketing - just be ourselves. Isn't that why we sew? Did we not learn anything in the 60's, and beyond? By the way, Fashion experts love individual style precisely because it is not mass-produced...
Posted: 10:31 pm on June 7th
Posted: 8:09 pm on June 7th
Posted: 8:05 pm on June 7th
Posted: 7:18 pm on June 7th
Posted: 7:00 pm on June 7th
However, if I like a color that isn't in my usual palette, I can choose to make a drawstring casual purse in that color or even a sash belt.
And even more, I sew for dolls. The colors of this year's palette look great on my creations.
Posted: 6:16 pm on June 7th
My biggest problem is finding the trend colors in the correct shades and tints in the US retail fabric shops, like Jo Ann Fabrics or Hancock Fabrics. If I can come close to the color, I still cannot find the fabrics to coordinate with it. Is this a common experience? Any solutions?
Posted: 6:07 pm on June 7th
Posted: 5:53 pm on June 7th
Posted: 5:42 pm on June 7th
Posted: 5:42 pm on June 7th
Posted: 5:26 pm on June 7th
Posted: 5:25 pm on June 7th
hh
Posted: 5:09 pm on June 7th
Posted: 5:05 pm on June 7th
Posted: 5:01 pm on June 7th
However, most of the colors portrayed above would make me look sick; especially the "bamboo" would pick up every wrinkle and flaw in my skin, besides throwing off the natural colors of my complexion. No way will I buy anything to wear that will do that to me! I'd rather look good in old clothes than acquire new ones that would make me look bad.
So no, I will not be wearing any of those colors in the 2011 lineup. Thanks...but no thanks!
Posted: 5:01 pm on June 7th
The fine balancing act of forecasting is to get the colors to the marketplace when the consumer feels a resonance to them. If the timing is off, the new colors are on the 70%-off shelf at the end of the season, and the manufacturer's gamble is painful. This Pantone palette has warm, cool, clear and muted hues, plus a neutral--something for nearly everyone. And several of these will be accessory colors rather than clothing --- bamboo and honeysuckle may be just the ticket for shoes, belts, handbags or jewelry to perk up a conventional wardrobe.
Posted: 4:18 pm on June 7th
I'm drawn to, and look best in, clear saturated blue-based colors. So, while a few of this season's colors intrigue me, most are not likely to find their way into my wardrobe - especially not Bamboo. That one would turn my complexion to mud in a second.
If I absolutely MUST have a season's "it" color regardless of all of that, I usually go ahead and buy the fabric, but use it to make something nice for someone else...therefore, no regrets at all!
Posted: 11:35 am on June 2nd
There's a lot to be said for this approach since new clothes match well with the old ones.
That said, I didn't know the colors for this year, and since I've seen them, I like them - is it because they have hit on all my favorite colors for once (except the yellow)?
Posted: 4:04 pm on June 1st
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