Brandi Joan is a sewist, pattern designer, and content creator who shares her work on her Instagram @brandijoan. I am particularly charmed by her videos, which range from helpful tips and pattern-specific assists to humorous looks at the world of sewing.

McCall’s recently announced a licensee agreement with Brandi Joan, and we are looking forward to seeing what comes of it in Spring 2023.

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How did you learn to sew?

I learned how to sew in college. I went to FIDM (Fashion Institute of Design and Merchandising) in Los Angeles. I wanted to learn when I was younger, but I didn’t have any relatives that knew how to sew, and options for classes were surprisingly limited.

Which sewing word or term is your favorite?

Hmm. “Notions.” I like that there’s a special word to encompass all of the little accessories you’ll need to finish a garment.

Which fabric do you enjoy sewing the most?

If we’re talking about the pure act of sewing, just a regular woven cotton. It’s so easy to work with, especially as you gain experience.

But there’s nothing like finishing a beautiful garment made out of slippery, silky fabric that was an absolute pain to sew.

What are you currently sewing?

I’m currently working on samples for my sewing patterns. Two are for my collaboration with McCall’s, and one is for my Etsy shop. I like to keep a few things going at once so I don’t get bored. I have a tendency to lose motivation halfway through a project, so I try to keep busy.

Please share what you love best about sewing.

Oof, that’s a tough one. There’s so many things to love.

I love that sewing allows you to make whatever you want. You’re not forced to stay within the bounds of what society defines as “appropriate” or “normal.” You get to decide how something fits you, what it’s made out of, and how/when you make it.

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For more of the most followed and admired sewers on Instagram, check out the Threads  Sewing Influencers collection.