Dear Amber and All:
Many of us have discussed at length, the dismal lack of fine fabric stores in our own hometowns. We’ve pointed out the shortcomings of Hancock’s and JoAnn’s. We’ve directed Amber’s attention to the poor workmanship in the jeans pictured on the front cover of Threads, and we have made well known that fringy jackets or rectangular “quick and easys” are not the reason we buy your magazine.
Threads is aware of our admiration for the beautiful garments frequentlly featured on Threads’ back cover. Our desire to create the same for our own.
Perhaps “We have not because we ask not.” Thus I urge you to join me in “A Call to Quality”.
I have spent the past 18 months pouring over magazines, and needlework (primarily sewing, knitting and crocheting) pattern books from about 1938 until about 1955. Those magazines, those advertising manufacturers, those companies and their readers were highly concerned about QUALITY! So, Ladies of Threads, I present to you, so are your readers!
A few minutes and dollars spent on e-bay will yield an abundance of research materials. Anything printed from the waining days of the Great Depression through the earliest days post WWII will provide inspiration, attention to detail, and insistance on high quality, with little tolerance for mediocrity, in any of it’s many forms. McCall’s Needlework is my favorite, but it is not the only one in it’s field. Columbia Minerva, Botany Bay, Brucilla, Beehive, and Jack Frost, while directed toward knitting, include sewing, crochet and fashion ideas. Workbasket, is perhaps a little more homely, chatty, and friendly, geared toward the homemaker looking for a hobby or a craft, but thier patterns and material suggestions are spot on!
I know Threads will need advertisers to “pay the freight” of any such changes in philosophy. I wonder…. is Ayr Scotch Wools of Green’s Farms, Connecticut still in business. Do you remember the Air-spun super-kid matching yarns? They offered enough woven wool for a skirt and enough yarn for a matching sweater, packaged in a lovely gift box. I recieved one, as a gift, my Freshman year, made it up during that Summer and wore it through the rest of high school. Oh, how I would love to own, just one more matching skirt and sweater set, before I meet my Maker!
I urge the editorial staff and readers of Threads Magazine to A Call for Quality. Gail