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Pricing

Maria_Wilson | Posted in The Archives on

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I am new to designing after five formal wear and I am constantly battling with my pricing. Even after careful calculations a few clients think its high. Is this a common problem for newcomers and do you have any suggestions?

Replies

  1. Karen_Vesk | | #1

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    Maria, there is an old saying that if 80% of your clients are not complaining that your prices are too high, then your prices are too low.

    With all due respect to clients, most of them are not happy with prices unless YOU pay THEM. I tell them that I do custom design, not cookie-cutter factory work. Attention to detail, fine hand-work and custom design have a high value.

    I stick to my pricing scale because if I undervalue my services, I will go out of business. On the other hand, there are ways that I negotiate with clients, for example, if I make several similar/same items at once (for example suits or bridesmaid dresses); or I can leave details off (for example beadwork or lining); or not finish seams inside... but usually once I have shown them a sample of how a garment looks without the detail or finish, they usually go with my suggestion.

    After all, isn't the point of custom design to have a garment/outfit that looks and feels BETTER than store-bought?

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