Last week, the New York Times ran an article describing how high-end department stores (Neiman-Marcus, Bloomingdales, and Saks 5th Ave)
are eliminating or drastically cutting back their petite departments. They’re not interested in catering to the 50-something professional who buys from those departments, because after all, they can always buy regular sizes and pay to have them altered. Younger petite women, apparently, prefer the ‘sexier’ styles available in the regular sections.
This article generated a slew of letters to the editors from professional women who are angry about the decision of the stores.
Did anyone else see this? When I read the article and the response, I thought “What a great opportunity for a custom clothier” — these women want clothes that fit properly, they already buy high-end clothes, and it seems like it wouldn’t be too much of a stretch to convince them that the extra cost of a custom-clothier is not as high as it seems, when you throw in alterations, and, with the benefit of a truly good fit, it would be worth it. I have no idea, though, how much a custom sewer would charge for clothes in a professional wardrobe.
What do you think?