Patterns Inspired by Hollywood
How the silver screen inspired an era of pattern design
In the 1930s, the United States was in the midst of the Great Depression. Many Americans looked to Hollywood to escape the challenges of daily life. It wasn’t only the fantasy worlds of motion pictures that kept Americans going. The stars who graced silver screens across the country served up Tinseltown glamour through their costumes, and Americans became lost in the allure. So began Hollywood’s influence on the home sewer throughout the 20th century. The paper pattern industry, which was struggling to survive the Depression, saw an opportunity to capitalize on customers’ fascination with film stars. Home sewers could dress like the actresses they loved and feel as though they, too, were stars.
The Condé Nast Company developed and sold Vogue Patterns, which were priced between 40 cents and $2. These prices were high for the Depression, considering that $2 could buy several pounds of meat, poultry, or…
Get the latest including tips, techniques and special offers straight to your inbox.