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Dance costumes sparkle with hand applied embellishments

Notice the beautiful crystal embellishment on the back, straps and neckline.
The use of crystals in shades of pink gives this costume a beautiful shimmer.
Heavy beading on the left arm is in contrast to the minimal beading along the edge of the drape on the right arm.
The sea-foam embellishments appear to flow on this costume.
The bright colors used in this costume and interesting use of ruched fabric provide an unusual look.
This costumes white-on-white embellishment is understated, but beautiful.
Look at the beautiful crystal staburst sewn into the bodice of her garment.
The shades of green in the embellished bodice give contrast to the bright skirt and arm drapes.
The rows of crystals appear to be wrapped around this dancers body.
The embellishments on this costume give it a firey look.
Notice the beautiful crystal embellishment on the back, straps and neckline.

Notice the beautiful crystal embellishment on the back, straps and neckline.

Photo: Courtesy of Swarovski Elements and USA Dance

SWAROVSKI ELEMENTS TEAMS WITH USA DANCE
Sewers know Swarovski as the company that manufactures beautiful crystal and other beads. One of the Swarovski divisions, Swarovski Elements, recently teamed up with USA Dance, Inc., to sponsor and bedazzle ten couples at the USA Dance 2011 National DanceSport Championships recently held in Baltimore. If you have ever been involved with making dance or other costumes, or you love to watch television shows like "Dancing With the Stars" or "So You Think You Can Dance," you'll want to take a look at these beautifully embellished garments. Costumes for dancers are more complicated to make than streetwear or costumes for the stage, because dancers have to move in many positions quickly, and their costume has to remain perfect while making the dancer look spectacular through every move. Even the costumes for men can be a challenge. They may not look quite as glitzy as the costumes worn by the women, but the men must move just as fast and look just as good.

VOTE FOR YOUR FAVORITE COSTUME
The USA DanceSport Competition was held in April, but Swarovski Elements and the dance organization are asking the public to vote on the costume they like the most. The costume colors run the gamut from mellow to wild, and the styles range from traditional to flamboyant. They're all beautifully embellished with beads and sequins that shimmer in the stage lights and give each dancing couple a special flair. The winning costume will be announced on June 8, so you'll want to check out the website and enter your vote right away.

EACH BEAD/SEQUIN IS APPLIED BY HAND!
I spoke to Allison Bethurem who is an account manager involved with the project. Allison told me that all of the Swarovski elements were individually hand-stitched or hand-glued to each costume. Imagine the time and patience required! The costumes for this particular program will be on display at the Swarovski Crystallized store at 499 Broadway in New York City from June 9-24. If you're in New York during that time, it would be worth the trip. After the display ends, the costumes will be sold, although Swarovski Elements hasn't yet announced the recipient of the proceeds from the sale. All of costumes were designed by professional costume designers, and the lucky 10 couples sponsored by Swarovski Elements were fortunate in that they did not have to pay for their beautiful costumes. One might think the dancers typically use their costumes again and again considering what goes into making each one, but Allison told me most of the competitors typically have new costumes for each championship they participate in.

A LITTLE BIT ABOUT SWAROVSKI ELEMENTS
Swarovski is a large corporation with production facilities in 18 countries and 28,578 employees worldwide. It all started in 1892 when Daniel Swarovski invented a revolutionary machine that allowed crystals to be cut more precisely than with existing manual methods. Over the years they've broadened their horizons to include work with gemstones and the production of precision optical instruments (binoculars, telescopes, etc.). In 1977 they added a premium line that incorporates jewelry, accessories and decorative crystal objects. As one might expect, they've improved their manufacturing methods since those used in 1892 to increase the brilliance of their crystals. Most sewers associate crystal embellishments with the name Swarovski.

A LITTLE BIT ABOUT USA DANCE
Since its reorganization in 1985, USA Dance has focused on promoting the growth of all styles and forms of ballroom dancing, both competitive and recreational social dancing. USA Dance organizes and supports educational programs about the healthful aspects of recreational ballroom dancing and Dancesport. "Dancesport" is the name given to the competitive form of ballroom dancing. Annually, USA Dance conducts national, regional and local DanceSport Championships for those of all ages and capabilities.

 

 

amm April M. Mohr, contributor
Posted on May 31st, 2011 in design, embellishments

Comments (7)

Blingity Blingity writes: Lovely costume! I find the quickest and most inexpensive way of jazzing up a costume is by adding sew on or glue on embellishments in rhinestone,beads and sequins. You can get some beautiful stuff at Firemountain gems or my personal favourite http://etsy.com/shop/baubletjes
Posted: 5:51 am on June 24th

nightmama nightmama writes: I would love to know the construction details of these costumes. Are they lycra and various chiffon? The crystals are amazing. Such patience.
Posted: 7:01 pm on June 3rd

funkified funkified writes: i am voting the sea foam embelishment.

Posted: 11:33 am on June 1st

alb4ever alb4ever writes: How beautiful! All these dresses r so sparkly & gorgeous! I would like 2 design sum like that sum day. . . :D
Posted: 9:33 pm on May 31st

ustabahippie ustabahippie writes: Guys, you have to click on the little box in the lower right corner of the video to get "full screen." Then press your ESC button to return.
Posted: 9:12 pm on May 31st

jlo1322 jlo1322 writes: I have to agree with fotofashion in that it looks as if the costumes are lovely but the videos are so small it's really hard to make a decision as to which is the prettiest! Can you do anything to make them bigger?
Posted: 6:14 pm on May 31st

fotofashion fotofashion writes: I guess the costumes were lovely. The videos left much to be desired in viewing them. A second here a second there. If we are to vote, I'd like to SEE the costumes.
fotofashion
Posted: 5:43 pm on May 31st

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